eBook: The Definitive Guide to Subscriber Experience

How Marketing Teams Can Enhance the Subscriber Experience to Help Broadband Service Providers Compete and Thrive

As broadband service provider (BSP) marketers, you are focused on winning subscribers’ hearts and minds—and their wallets. You know that competing on speed or price alone is no longer enough to differentiate you from the Tier 1 players or even other fiber providers.

Subscribers want—and have come to expect—much more from their service provider. They want an exceptional experience.

But what comprises an exceptional experience? And how, as BSP marketers, can you transform your organizations to deliver it?

Unlike in other industries with established benchmarks, there’s no been no accepted “definition” of an exceptional broadband experience, no leader that has set the gold standard that everyone follows. Until now.

In conjunction with dozens of BSP marketing leaders and marketing experts in other industries, we developed the Definitive Guide to Subscriber Experience. In addition to outlining the key elements that create an exceptional subscriber experience, this eBook will help BSP marketers:

• Build a subscriber-centric culture and marketing approach that will elevate your brand, expand your subscriber base, and increase your revenue opportunities.
• Implement a Net Promoter Score (NPS) program to improve subscriber satisfaction and build enduring loyalty.
• Develop subscriber experience strategies that will help you reduce churn, cut subscriber acquisition costs, grow customer lifetime value, and increase referrals.