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Sep 08, 2022
4 min

How Can You Innovate? We Have Two Easy Answers: Bark and Servify

Speed is no longer a differentiator for broadband service providers (BSPs). To win, BSPs need to deliver an exceptional subscriber experience—and managed services sit at the heart of that experience. That’s why we are building a growing partner ecosystem of Calix Revenue EDGE™ Suites.  

We’re helping hundreds of BSPs to increase subscriber satisfaction with fully managed Wi-Fi and services like home network security (ProtectIQ®), parental controls (ExperienceIQ®), and wireless security camera system (Arlo Secure). With every additional service, BSPs are creating a stickiness that’s difficult to displace. More importantly, they’re building subscriber relationships that will last a lifetime.  

Marketers can further strengthen their value proposition with the recent launch of Bark to protect children online and Servify Care™ for hometech protection. These latest services help BSPs grow their value in communities by protecting families from cyberbullying and other online threats, and by making the connected home experience simpler and more affordable.  


Don’t Have a Product Management Team to Develop New Services? No Problem 

Unlike the Tier 1 players, smaller BSPs don’t have the luxury of a product management team dedicated to researching, developing, and bringing new products and services to market. As marketers, this is just one of the many hats you wear. But these constraints don’t have to stop you from giving subscribers the exciting new services that will make their lives easier, better.  

That’s why you partner with Calix. With the Revenue EDGE, we provide the foundation for you to offer a nearly endless array of value-add services that will grow ARPU, build satisfaction and loyalty, and increase customer lifetime value. Here are three ways that we make managed services easier for marketers.  

  1. Curate industry-leading solutions that help BSPs drive double-digit revenue growth. For every Revenue EDGE service we offer, we spend months researching socio-economic trends and scoping market opportunities. We thoroughly vet solutions on aspects such as quality service and support, and commercial viability. Every service is fully tested and integrated as part of Revenue EDGE—streamlining and simplifying operations, support, and marketing. And because we manage the commercial relationships, you don’t have to worry about negotiating terms and you benefit from the economies of scale that Calix brings.

    With Revenue EDGE, BSPs can focus on growing their business. Midwest Energy & Communications has taken advantage of EDGE Suites including ProtectIQ and ExperienceIQ to increase annual revenue by 13 percent since the start of 2022. They will soon expand their managed services offerings and bring greater value to subscribers with the launch of Arlo Secure connected cameras. 

  2. Build a value proposition that will push your Net Promoter Score (NPS) into the 70s, 80s, and even 90s. We collaborate with BSP marketers to develop their tailored value propositions for Revenue EDGE services. From identifying the target markets and conducting competitive analysis to workshopping product names, messaging, and go-to-market approaches, Calix is with you every step of the way. 
    Jade Communications built their value proposition for Jade Security (based on Arlo Secure) around providing a simple, “magical” connected camera experience. Subscribers LOVE the new service. Jade Security subscribers showed a 92 percent increase in ARPU. And in a recent NPS survey, 100 percent of Jade Security users are NPS “promoters”—loyal subscribers that are extremely likely to recommend Jade to others.  

  3. Provide the marketing resources to help you launch in record time and communicate your value every day. We know you don’t have the same huge teams or million-dollar budgets your counterparts at the telecoms giants enjoy. That’s why we make it easy—and cost-effective—for you to create spectacular product launches and run ongoing marketing campaigns that rival anything coming out of a big-city ad agency. Calix Marketing Cloud helps you target the right subscribers with the right message at the right time. Our award-winning Calix Market Activation program gives you the essential tools and thousands of customizable assets so you can “wow” subscribers with your marketing.  

We continue to expand our portfolio of managed services in Revenue EDGE to help you address new market opportunities, increase revenue and satisfaction, and grow your value in your communities. This will be a major theme at ConneXions 2022 in Las Vegas. Stay tuned for more news there. 


Schedule a marketing consult today to learn how you can launch new managed services with Revenue EDGE Suites.  

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