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Calix Blog

Perspectives that Catalyze Innovation

December 11, 2018 by Kezia Gollapudi

Dear Service Provider, Please Don’t Ignore Remote Workers

Kezia Gollapudi highlights the new Work From Home lens in Calix Marketing Cloud and how it can help you provide a better user experience for these highly valuable subscribers.... READ MORE 

November 29, 2018 by Kezia Gollapudi

Who are the Jetsons in your Subscriber Base?

Kezia Gollapudi shares how the new Smart Home lens in Calix Marketing Cloud allows service providers to easily identify their subscribers who will be most interested in smart home services.... READ MORE 

October 10, 2018 by Kezia Gollapudi

Contributing to 23 Percent Revenue Growth: The Midwest Energy & Communications Story

Kezia Gollapudi summarizes Midwest Energy & Communications’ journey to reshape their marketing operations through a data-driven approach, which has lead to great success.... READ MORE 

September 17, 2018 by Kezia Gollapudi

Where Would You Spend Your Extra Marketing Budget if You Could Win New Subscribers with Less Investment?

Kezia Gollapudi emphasizes the need for a new approach to subscriber acquisition strategy and introduces Calix Marketing Cloud’s new Acquisition Insights. ... READ MORE 

August 14, 2018 by Kezia Gollapudi

Five Steps Broadband Marketers Should Follow to Predict and Prevent Subscriber Churn

Kezia Gollapudi provides tips for service provider marketers to proactively address subscriber retention.... READ MORE 

August 3, 2018 by Kezia Gollapudi

59% campaign take rate. 33% faster troubleshooting. What do they have in common?

Kezia Gollapudi highlights four building blocks for owning the subscriber experience and showcases several Calix Cloud customers who are building successful strategies around it.... READ MORE 

July 25, 2018 by Kezia Gollapudi

Is Data Your Marketing Blind Spot? 70 Percent Say Yes

Kezia Gollapudi shares recent data from service provider marketers as many struggle to find the ability to segment their subscribers to create effective marketing campaigns.... READ MORE 

June 21, 2018 by Kezia Gollapudi

How Marketing Organizations Can Impact Subscriber Experience

Kezia Gollapudi shares a few ways marketing organizations can beat subscriber expectations while generating great business results. ... READ MORE 

June 1, 2018 by Kezia Gollapudi

Survey Says… Only 30 Percent of You Feel Enabled to Become Data-Driven Marketers

Kezia Gollapudi share findings from a recent Calix customer survey on how data is being used in your marketing campaigns.... READ MORE 

May 25, 2018 by Kezia Gollapudi

Ready to Become a Data-Driven Service Provider Marketer?

Kezia Gollapudi previews an upcoming Calix webinar where you will learn how tapping into existing subscriber data can uncover new marketing opportunities, how to take control of churn by identifying at-risk subscribers early, and how to create compelling marketing campaigns with stunning results.... READ MORE