Internet access is increasingly the only wireline communications service valued by the residential and small business customer. Consumers have a deeper relationship with the media streaming into their homes, the apps on their smartphones, and the IoT devices that automate their smart homes than with the network provider connecting them to the world.
To be successful, service providers must provide an exceptional smart home solution, competing for subscribers in ways that are both familiar and alien.
Subscriber experience revolves around online applications, Wi-Fi coverage, and IoT devices in the homes and office.
Service expectations have been shaped by online experiences, leading subscribers to:
crave wireless connectivity everywhere and all the time,
demand immediate and flexible service choice and delivery,
expect everything to be simple yet come with full-service support, and
desire a safe and secure home and online experience.
Anything less is a disappointment.
Recent research from Parks Associates indicates that 50 percent of consumers had an issue with Wi-Fi in the last year, and yet most consumers continue to rely on operators for the majority of home networking solutions. What does it take to meet their Wi-Fi service expectations? Find out more in your in this revealing white paper.
The consumer has a tightly-bound relationship with their voice enbled speakers and IoT smart home devices
While telco and cable operators battle for a subscriber’s broadband connection, the real war for the customer’s wallet is being waged by the application megabrands – Amazon®, Google®, Apple®, Facebook®, and Microsoft®.
The megabrands are pushing into the home and small business, providing all manner of entertainment, productivity, IoT smart home automation, and wireless networking products that the consumer is quickly adopting.
How will service providers compete? How will they become a valued-added partner in the smart home and smart business ecosystem?
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Pam Ferguson highlights a new Parks Associates paper that examines strategies to deliver a smart home experience that incorporates support, security, privacy protection, and a variety of personalized value propositions.... READ MORE