Renowned Author and Radio Host Terry O’Reilly Headlines Robust Marketing Program at Calix ConneXions 2018
PETALUMA, CA – August 2, 2018 – Calix, Inc. (NYSE: CALX) today announced author, radio host, and marketing guru Terry O’Reilly will deliver a keynote presentation at Calix ConneXions 2018, highlighting two full days of marketing focused sessions. In his recent book, This I Know: Marketing Lessons from Under the Influence, Mr. O’Reilly shares the fundamental strategies required to build relationships that turn good marketing into great results, regardless of budget. Mr. O’Reilly will bring his insights from 30+ years of experience to the Calix ConneXions main stage, and kick-off breakout sessions and activities where attendees will explore and exchange marketing best practices.
“Calix Marketing Cloud (CMC) is revolutionizing the way that service providers market to their customers. At ConneXions, we will be sharing success stories from customers such as Triangle Communications. Triangle is leveraging CMC to drive growth while reducing marketing spend by hundreds of thousands of dollars – realizing a 1600 percent annual return on its investment in CMC. Having a world-renowned marketing leader like Terry O’Reilly join Connexions is a great way for marketers to explore new and innovative ways to do even more with CMC,” said Matt Collins, Chief Marketing Officer at Calix. “Whether it’s through formal presentations from thought leaders such as Mr. O’Reilly, participating in a workshop, or informal networking, marketers will learn new ways to drive revenue growth while reducing churn.”
The afternoons of Day 1 and Day 2 at Calix ConneXions will feature marketing breakout sessions and panel discussions focused on sharing best practices, specifically designed with marketers in mind. In addition, these sessions will include a marketer’s view into CMC and marketing workshops and small group consultations with Calix marketing experts. After working with hundreds of service provider marketing teams over the past year, these experts will provide their real-world insights on how to leverage CMC to build powerful yet cost-effective campaigns to retain subscribers and attract new prospects. In addition, the CMC team will be on hand to facilitate “hands-on” sessions focused on subscriber retention, upsell of new services, and campaign microsegmentation.
Registration is now open for Calix ConneXions, the industry’s premier Innovation and User Conference, taking place October 27-30, 2018 at the Wynn in Las Vegas. The conference hosted 2000+ attendees last year, and 91 percent of those attendees would recommend the event to a colleague. Learn more here about the keynote presentations, conference tracks with over 65 breakout sessions, networking events, training classes, and an evening of entertainment with comedian Ryan Hamilton. Register today!
About Calix
Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart home and business into new revenue streams.
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