Calix extends the power of the Revenue EDGE platform for marketers with Calix Marketing Cloud Professional Edition, a revolutionary development that incorporates industry-leading demographic data covering 122 million U.S. households so marketers can expand into new markets, drive subscriber acquisition, and increase average revenue per user (ARPU)
SAN JOSE, CA – October 19, 2021 – Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. (NYSE: CALX) introduced Calix Marketing Cloud Professional Edition at its ConneXions conference in Las Vegas. This new edition of Calix Marketing Cloud (Marketing Cloud) is a significant leap forward for broadband service provider (BSP) marketing capabilities. These new capabilities evolve the value of existing turnkey capabilities of Marketing Cloud in the Revenue EDGE platform, which already features integrations with Mailchimp and Facebook, with HubSpot integration soon to come. Marketing Cloud Professional Edition combines rich behavioral data specific to the broadband industry with world-class demographic data encompassing data from 122 million U.S. households with insights like age, family composition, and technology adoption rates. Marketing Cloud Professional Edition will set the standard for the broadband industry by integrating 10 major lifestyle groups and 53 syndicated audience personas built from over 10,000 demographic and behavioral attributes. Armed with these insights, BSPs marketers can create a real-time, 360-degree view of any current and potential subscriber. In addition, BSPs can use Marketing Cloud Professional Edition to plan any new network buildouts with insights regarding prospects and their propensity to buy high-margin services.
This new, purpose-built offering will enable BSPs to prioritize new market expansions and arm BSPs with intelligence to drive new subscriber acquisition even before the network is deployed. Only Calix Marketing Cloud Professional Edition combines both behavioral and demographic data so that marketers can:
Thanks to the built-in ROI dashboards and integrations with major marketing platforms like Mailchimp and HubSpot, Calix Marketing Cloud Professional Edition will continuously measure results and monitor campaign effectiveness automatically via artificial intelligence (AI) and machine learning. This end-to-end view of each campaign will allow marketers to adjust their strategies for new and current fiber build-outs.
“We are excited to take advantage of Marketing Cloud Professional Edition, featuring robust, proprietary audience intelligence data. This enhanced platform will be essential in helping us identify the best prospects, market more precisely to them, and drive even better ROI as we continue to grow our business,” said Jordan Wehe, marketing director at Jade Communications. “Calix is always rolling out solutions with the future in mind. By incorporating leading marketing technology platforms and data sources, Calix is truly setting their customers up for marketing—and business—success. As our business grows it is critical for us to have this additional insight to help us control our cost of acquisition, and ensure we are bringing on the right subscribers that will provide increased customer lifetime value.”
This major announcement represents the most significant step forward for Marketing Cloud since it was launched nearly five years ago.
“Demographics data is key for marketing success, but it’s just one piece of the marketing puzzle,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “When paired with contextual behavioral data that only Calix provides, BSPs can capture a completely new view of subscriber buying patterns that is unique in the industry. Marketers can now achieve the holy grail of marketing—an audience automation engine that drives simple, yet powerful execution. The ability to segment at this level will ensure the right marketing campaigns reach the right subscribers. With this announcement, broadband marketing teams of any size can secure impressive ROI from their campaign investments and successfully beat the consumer-direct giants to win subscribers' hearts and minds.”
Register for the ConneXions 2021 Learning Experience, which takes place virtually November 16-18 at Calix.com.
Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.
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