Following the recent integrations with Facebook and Mailchimp, Calix extends the power of the Revenue EDGE platform for marketers through the new integration of Calix Marketing Cloud with marketing software from leading CRM platform HubSpot, enabling marketers to seamlessly execute omnichannel marketing campaigns that excite subscribers and increase revenue
SAN JOSE, CA – October 19, 2021 – Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. (NYSE: CALX) announced at its ConneXions conference in Las Vegas that HubSpot is the latest marketing technology integration with Calix Marketing Cloud (Marketing Cloud). The Calix integration with HubSpot, a leading CRM platform for scaling companies, will enable broadband service providers (BSPs) of any size to tap valuable tools like email, landing pages, social, digital ads, and nurture data directly from Marketing Cloud. This rich marketing automation will make it even easier for broadband marketers to develop and deploy targeted omnichannel marketing campaigns that will excite subscribers while increasing marketing return on investment (ROI).
This enhancement to the Revenue EDGE will further bolster the turnkey capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. By combining the broadband industry-specific data of Marketing Cloud with HubSpot’s winning inbound marketing methodology, BSPs can create scalable, world-class marketing teams that:
“With the unified capabilities of Calix Marketing Cloud and HubSpot, we will be able to more easily deliver omnichannel marketing campaigns that will excite our customers, build our brand, and grow our business,” said John Hill, manager, ecommerce and communications at GVTC. “We are focused on delivering new and engaging experiences to our customers and this integration will make our marketing team’s job significantly easier. They’ll be able to streamline marketing processes, freeing them to focus on more strategic initiatives, while optimizing resources and driving efficiencies. With Calix, we’re confident that we can execute world-class marketing campaigns that will help us compete and win in a highly competitive environment.”
Calix Marketing Cloud is the only marketing platform purpose-built for the BSP marketer that uses contextual, behavioral data specific to the broadband industry. Marketing Cloud leverages built-in intelligence and machine learning to simplify processes and generate hyper-focused segments and audiences that enable relevant, targeted, event-triggered communications to excite subscribers. Now, using HubSpot’s data and email automation capabilities, marketers will be able to use Marketing Cloud to seamlessly deploy their campaigns, which will now be tailored and targeted to an enhanced degree based on specific events and behaviors, such as regularly exceeding usage limits to excite subscribers. This will help marketers achieve engagement rates well above industry benchmarks. With actionable insights that increase campaign take rates, marketers can grow their business through acquisition, cross-sell, upsell, and reduced churn.
“Our quest to simplify marketing for BSPs continues with this latest integration with HubSpot, making it easier and more cost-effective than ever for them to deliver high-impact omnichannel campaigns,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “Data from HubSpot, combined with the real-time behavioral insights of Marketing Cloud, gives marketers everything they need to craft, target, and execute personalized offerings that will excite subscribers, increase engagement, and grow their business. With truly automated end-to-end marketing processes at their fingertips, marketers are uniquely positioned to demonstrate, dollar for dollar, the value of marketing.”
Register for the ConneXions 2021 Learning Experience, which takes place virtually November 16-18 at Calix.com.
Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.
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