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May 09, 2019
3 min read

Pioneer Generates a 59-Fold Return on Profit with First Calix Marketing Cloud Campaign and Gears Up for the Smart Home

SAN JOSE, CA – May 9, 2019 – Calix, Inc. (NYSE: CALX) today announced that Pioneer Telephone Cooperative, Inc. is leveraging Calix Marketing Cloud (CMC) to identify members with sub-optimal experiences who are then provided with upgrade offers to elevate their experience. The first targeted experience campaign generated a 59-fold profit return on Pioneer’s campaign investment by leveraging CMC’s unique behavioral insights. Furthermore, Pioneer combined CMC insights with Calix Support Cloud (CSC) to increase the speed and quality of members’ support interactions. Lastly, the Oklahoma-based cooperative is planning to further elevate its members’ experience by deploying the GigaSpire Blast powered by EXOS - the industry’s leading Wi-Fi 6 smart home system.


The first CMC-enabled campaign identified approximately 15 percent of its members who were averaging at least one hundred downstream service limit hits per day. Pioneer used these insights to craft a targeted upgrade campaign that improves member satisfaction by meeting their needs with a higher service tier, while also generating significant incremental revenue. In addition, with their deployment of CSC, which incorporates Network Self-Heal, Pioneer proactively monitors, diagnoses, and manages members’ home networks remotely to address issues before they cause a Wi-Fi problem. Finally, as Pioneer deploys the end-to-end Calix Smart Home and Business solution, they are able to address CAF testing performance requirements through the Ookla® capabilities embedded in the platform.


“Calix Cloud has delivered the critical insights that ensure we are proactively delivering the right service to and interacting with each member efficiently,” said Blake Callaham, division manager of marketing and service for Pioneer Telephone Cooperative. “With the success of our cloud deployments, we are excited to continue our smart home journey by delivering Wi-Fi 6 to our members and ensuring compliance with CAF testing performance requirements ahead of the upcoming deadline. Calix has given us the tools we need to provide the best possible experience for our members today while ensuring that we can continue to meet their growing expectations in the future.” 


Pioneer, which has been a Calix partner since 2004, is committed to continuously investing in the latest technologies and best practices. For instance, the innovative regional cooperative plans to increase its fiber broadband members by 94 percent by 2020 to provide the best possible experience. Pioneer also established an eight-member cross-functional “Experience Management Team” to ensure that the entire team is aligned to this mission. Going forward, Pioneer will further elevate the member experience by offering new services that will be delivered through the EXOS platform.


“Google and Amazon have proven that the company with the best insights and data wins,” said Michael Weening, EVP of field operations for Calix. “The combination of the insights generated through Calix Cloud and the ultimate Wi-Fi combined with the new services delivered through the EXOS-enabled GigaSpire ensure that Pioneer is able to lead their market by leveraging data to provide an unmatched member experience while growing their business.”


For more information on the Calix Smart Home and Business solution or the Calix Cloud platforms, visit us online. For more information on the upcoming CAF performance testing and the upcoming FCC deadline, visit our CAF Resources page.


About Pioneer Telephone   

Pioneer Telephone Cooperative Inc., your local broadband provider and industry leader in rural telecommunications services, is a multi-service telecommunications corporation providing service to 140,000 accounts in communities encompassing 45 counties in Western and Southern Oklahoma, as well as, 8 counties in Southern Kansas.  Pioneer provides an array of telecommunications products and services, including Local Telephone Service, Ethernet Transport Service (ETS), High-Speed Internet, Digital TV, Cellular, Long Distance, Wireless Broadband, Security Systems, Business Solutions, GPON Broadband, VoIP and Yellow Pages Advertisement. This institution is an equal opportunity provider and employer.  For more information about Pioneer, please call 1.888.782.2667 or visit our website,


About Calix

Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart home and business into new revenue streams.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at


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Calix, Inc. (NYSE: CALX)— Calix is a cloud and appliance-based platform and managed services company. Broadband service providers leverage the Calix broadband platform, cloud, and managed services to simplify operations, engagement, and service, innovate for their consumer, business, and municipal subscribers, and grow their business and the communities they serve.  
Our end-to-end platform and managed services democratize the use of data enabling our customers of any size to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.

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