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Feb 09, 2021
3 min read

End-to-End Overhaul of Calix Cloud Changes the Game by Radically Simplifying Operations for Service Provider Marketing and Support Teams

SAN JOSE, CA – February 9, 2021 – Calix, Inc. (NYSE: CALX) today introduced comprehensive user experience/user interface (UX/UI) updates to Calix Cloud®. These updates transform what is already one of the industry’s leading cloud analytics platforms by enabling communications service providers (CSPs) to simplify and automate both marketing operations and customer support workflows. Thanks to the updates to Calix Marketing Cloud, marketing teams can drive tailored campaigns that address the needs of valuable subscriber segments with the simple push of a button. Calix Support Cloud now provides support teams with an integrated and customizable “cockpit” view of the subscriber experience so they can be proactive and efficient when addressing subscriber issues. The consumer giants have revolutionized the use of behavioral data to improve insight and process efficiency. Armed with the latest updates to Calix Cloud, CSPs of all types and sizes can quickly and easily leverage behavioral data to achieve world-class process efficiency and performance.


Calix Cloud delivers intuitive dashboards and reports that are designed to meet the needs of innovative marketing and customer support teams out of the box. Here’s how the new updates will impact these critical platforms. 

  • Calix Marketing Cloud: Leverages machine learning to automatically generate hyper-focused segments that enable targeted communications that can be delivered at the push of a button. For instance, marketing operations can be simplified by automatically sending in-app mobile notifications to subscribers with high bandwidth usage that offer bandwidth upgrades and fuel revenue growth for the CSP.
  • Calix Support Cloud: Provides an intuitive and customizable “cockpit” for support professionals that delivers the insights that they need to immediately diagnose and address issues from a simple SSID management concern to a complex Wi-Fi interference issue. The information required to eliminate unnecessary trouble tickets and truck-rolls is never more than a click away.

“Calix has been a fantastic partner for us and has consistently delivered solutions that have helped us not only improve our network and service offerings but simplify our business,” said Kim Grellner, VP marketing, sales, and service for Oklahoma-based Pioneer Telephone Cooperative. “This latest update continues down that path, keeping our marketing and customer service teams aligned and running efficiently. We have always prided ourselves on being the local company that delivers the ultimate subscriber experience with cutting-edge technology, and this latest release reinforces that mission. We look forward to continuing to partner with Calix as we deliver enhanced experiences to more and more subscribers.”


With the automation of customer segmentation, marketing teams can now focus on engaging with customers across the entire the customer journey to maximize revenue growth.  With the delivery of a support cockpit that infuses insight directly into support workflows, support teams can resolve issues more efficiently than ever to grow customer satisfaction and loyalty.


“The Calix Cloud is the insight engine for the entire Revenue EDGE solution. Calix Cloud is designed to enable CSPs to simplify their business operations, excite subscribers with a continuously-enhanced experience, and capitalize on every new service to grow their value,” said Michael Weening, president and COO for Calix. “While the Revenue EDGE provides a complete subscriber experience solution, it all starts with data and subscriber insights. At Calix, we believe the companies with the best data win. This major release for Calix Cloud delivers insights that are even more intuitive and actionable. Calix Cloud now automates the most important function of a marketing team – customer segmentation. Calix Cloud also simplifies the most important function for maintaining customer satisfaction – customer support.  Thanks to Calix Cloud, a CSP of any size can beat the consumer giants by delivering the experiences that their subscribers are searching for every day.”


Learn more about the latest Revenue EDGE solution updates, and register for the February 24 webinar “New year and new approach: what are the best ‘next’ practices?”


About Calix

Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty and revenue creates more value for their businesses and communities. This is the Calix mission; to enable communications service providers of all sizes to simplify, excite and grow.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at


Press Inquiries:
Dale Legaspi



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Tom Dinges



Calix, Inc. (NYSE: CALX)—Broadband service providers of all sizes leverage the Calix platform and teams to simplify their business and excite their subscribers to grow the value of their business and for their communities for generations. The democratizing power of the platform and portfolio of managed services enables them to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities. 

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