Marketing Campaign Basics

Calix Solutions Academy


This course focuses on marketing principles used to execute marketing campaigns. You will learn to target customers and plan to execute campaigns effectively. The course is intended for those who are new to marketing. If you are an experienced marketing professional, you may find this course to be a refresh of your knowledge. 

Duration: 45 minutes

Who should attend

  • Marketing / Sales Coordinators
  • Marketing / Sales Specialists
  • Marketing / Sales Managers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Describe the basic marketing principles used before starting a campaign
  • Describe the different stages of the customer journey
  • Describe the different types of marketing campaigns
  • Describe the different ways to plan for campaigns
  • Describe how Calix Marketing Cloud data is used for campaigns