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Introduction to Calix Marketing Cloud

Calix Solutions Academy

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This course is intended for Marketing professionals and focuses on leveraging Calix Marketing Cloud to research, plan, and execute campaigns. The course begins with a high-level view of Calix Marketing Cloud and focus in on This course is intended for Marketing professionals and focuses on leveraging Calix Marketing Cloud to research, plan, and execute campaigns.

The course begins with a high-level view of Calix Marketing Cloud and focuses on subscriber usage and behaviors, identify revenue opportunities, target and segment subscribers so you can reach them through multiple marketing channels.

Duration: 30 min

Who should attend

  • Marketing Coordinators and Specialists
  • Communication Coordinators and Specialists
  • Marketing Analysts
  • Marketing Managers
  • Marketing Program Directors
  • Marketing Managers

Prerequisite Training and Skills

Objectives

After completing this course, you will be able to:

  • Describe Calix Marketing Cloud. 
  • Analyze subscriber usage and behavior patterns. 
  • Using data for marketing campaigns. 
  • Segment and organize subscribers. 
  • Locate subscribers. 

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