Content Marketing: Build a Winning Content Strategy to Attract Your Subscribers

Broadband Solutions Academy


In this course you will learn how to utilize buyer personas and data-driven insights to build a content strategy that focuses on the subscriber experiences.

Estimated Time of Completion:  12 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Create and use buyer personas 
  • Use data-driven insights to identify key topics and themes 
  • Resource appropriately for original content creation and curation 
  • Identify how to leverage the Calix Marketing Cloud’s data and insights to drive your campaigns