In this course you will learn how to utilize buyer personas and data-driven insights to build a content strategy that focuses on the subscriber experiences.
Estimated Time of Completion: 12 Minutes
Who should attend
Marketers
Prerequisite Training and Skills
None
Objectives
After completing this course, you will be able to:
Create and use buyer personas
Use data-driven insights to identify key topics and themes
Resource appropriately for original content creation and curation
Identify how to leverage the Calix Marketing Cloud’s data and insights to drive your campaigns
