The new integration of Marketing Cloud with leading CRM platform HubSpot enables marketers to seamlessly deliver targeted omnichannel campaigns to increase engagement and maximize ROI
SAN JOSE, CA – November 9, 2021 – Calix, Inc. (NYSE: CALX) today launched the integration of HubSpot, a leading CRM and omnichannel marketing platform for growing companies, with Calix Marketing Cloud (Marketing Cloud). The latest of several integrations with leading marketing platforms used by broadband service providers (BSPs), the combination of HubSpot and Marketing Cloud makes it easier than ever for BSP marketers to plan, create, and execute high-impact omnichannel marketing campaigns. With Marketing Cloud and HubSpot, any BSP can leverage advanced, real-time behavioral insights and automated marketing processes to seamlessly deliver the right message to the right subscribers at the right time. The integration enables BSPs to market smarter, stretch their marketing investments farther, grow their business, and measure ROI.
This enhancement to the Revenue EDGE platform builds upon the robust capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. With the powerful combination of Marketing Cloud and HubSpot, BSP marketers will be able to more easily:
“Calix empowers broadband service provider marketers by giving us the tools, creative assets, and resources that we need to be successful,” said Samantha Chavez, marketing and sales project manager at Tularosa Communications. “Marketing Cloud provides the insights we need to segment our audiences to create highly targeted campaigns with relevant messaging, and the integrations with platforms like HubSpot, Mailchimp, and Facebook help us streamline our processes and automate marketing workflows, making our marketing more efficient and delivering better ROI. They understand the needs of small teams with limited budgets and enable us to execute world-class marketing campaigns that we might not otherwise be able to create or afford.”
“It’s a great time to be a broadband marketer,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “With every quarter, we’re adding new capabilities to Marketing Cloud that help BSP marketers simplify their marketing, excite their subscribers, grow their brand, and grow value for their communities. We’re proud to see teams of all sizes embrace marketing tools and best practices to achieve excellence—and that is why marketing is now the number-one driver of revenue growth for broadband businesses. With the addition of HubSpot to the list of integrations with Marketing Cloud, we’re giving marketers everything they need to develop and deliver omnichannel marketing campaigns that will drive ever higher levels of subscriber engagement and maximize ROI.” and maximize ROI.”
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Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.
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