Plan. Launch. Adjust. The Agility Broadband Businesses Need to Make New Product Launches Successful

After your management team has invested BIG in a new business solution, how will you  meet your aggressive growth targets to increase ARPU—and generate a surge in sales? Or, if you are missing the mark on your goals, how will you know how to pivot your strategy? 
 

Calix helps hundreds of broadband businesses like United Fiber market new business solutions. Join Calix and Niki Dalton, Business Development Manager, and Darren Farnan, General Manager, at United Fiber experts on June 12 at 2 p.m. EST.  

The discussion will show: 

• Best practices United Fiber used to launch a new managed business service (SmartBiz) 
  
  
• Adjustments they made to their go-to-market strategy using learnings from their launch 
  
  
• How they aligned internal teams achieve a 25 percent surge in sales and a 10 percent increase in ARPU 

Speakers: 

• Niki Dalton, Business Development Manager, United Fiber 
• Darren Farnan, General Manager, United Fiber 
• Andy Waplinger, Sr. Solutions Marketing Manager, Calix