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Calix Blog

Perspectives that Catalyze Innovation

August 21, 2017 by Stephen Eyre

"And" not "Or"

The company in question had an informal policy we've adopted for the Calix Cloud, namely, when faced with what appear to be irreconcilable technology choices, the way to bring optimal value to your customers is to allow them to "choose" both! ... READ MORE 

July 21, 2017 by Stephen Eyre

How Calix Cloud Helps You Invent the Future and Embrace Automation

This is precisely what we're seeing with our customers' use of Calix Marketing Cloud. Early adopters of Calix Marketing Cloud are teaching us how, for example, the Social Channel Heatmap can be used for detailed analysis of micro-segments of their subscriber base to enable highly targeted and focused marketing campaigns to those select subs –to great success!... READ MORE