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Apr 30, 2024

Like a Diamond: Outshine the Competition With a Value-Based Approach That Delivers

Are you part of the 79 percent* of broadband marketers feeling the pressure to introduce and launch differentiated new services to fend off competitive threats? How will you stand out from the rest and attract subscribers with offers that resonate with them?

Calix helps guide service providers with strategic offering approaches that are value-based and data-driven to differentiate your brand and fuel revenue growth. 

Watch this live discussion with a panel of broadband service provider experts to explore:

  • Why value-based messaging is the key to unlocking subscriber acquisition and retention  

  • How marketers are packaging their offers to align to subscriber needs

  • What data-driven strategies will enable you to deliver the right messages to the right audiences at the right time. 


*Source: Heavy Reading