Senior Vice President of Sales, Calix
This is an exciting time to be running a broadband business. Everyone now recognizes the incredible value of having a reliable, high-speed internet connection that enables us to work, learn, and play from anywhere. Your broadband subscribers have a strong desire to adopt the best systems and services that can help them manage and optimize their connected homes.
In short, there’s no shortage of opportunities for you to excite your subscribers. At Calix, our goal is to help you tap into those opportunities so you can grow your value and build a successful business.
In this month’s Beacon, we bring you stories to show some key actions you can take to grow.
Each day I wake up eager to see the many ways our customers are embracing our offerings and best practices to excite their subscribers and grow value for themselves and their communities. When you win, we win.
Please feel free to email me directly at email@example.com to discuss your needs and how we can partner with you to succeed together.
AVP Product Marketing, Revenue EDGE, Calix
Increasingly, Calix customers are choosing to offer their subscribers premium experiences. And they’re seeing the benefits—including a simplified network with managed Wi-Fi, high adoption rates for new services, revenue growth, increased subscriber satisfaction, and reduced customer service costs.
How did customers like Bascom Communications, (Bascom) Norvado, and Silver Star Communications—all in different regions of the country—reach the common conclusion to invest in creating a premium experience? They discovered something that not everyone understands. Premium is not about charging a higher price for the same thing everyone else is selling. What makes something premium? It’s very simple—design, quality, and performance.
How Bascom Designed an Exceptional Subscriber Experience
For example, Bascom established a premium tier by ditching the business model that encouraged subscribers to purchase their own in-home routers and equipment. (Over time, this led to a crazy quilt of short-lived big box retail routers and point-solution equipment deployed by subscribers turned into a customer service nightmare with support reps unable to diagnose and resolve a growing list of router related problems.) Bascom solved this by designing an exceptional subscriber experience that included:
Throughout this entire journey, Bascom maintained their own identity and brand as they built a unique blend of premium services that excited and delighted their subscribers while growing revenue and margin.
Nate Brickner, CEO of Bascom shared in a recent webinar with Calix, “We were started in 1906 by rural residents who were being neglected by national providers and didn’t want to be left behind. We’ve persevered for 115 years by looking out for each other and our local community. We had a strategic imperative to move away from selling routers on a one-off basis to offering our members a high-quality, subscription-based home network experience that delivers everything in one package, at one price.”
Five Key Elements To Build Your Premium Subscriber Experience
Your Recommended Action Plan
Senior Director, Market Insights and Solutions Marketing, Calix
Moving subscriber management closer to the subscriber and consolidating multiple functions related to provisioning, managing, and maintaining subscriber services simplifies operations and saves time and money. Teresa McGaughey wrote an excellent article, “The Easy Way To Simplify Your Network and Reduce Recurring Fees by 95 Percent” on this topic in last month’s Beacon, highlighting Highland Telephone Cooperative’s (HTC) journey to a simplified network.
But consolidating subscriber management functions is not the end of the journey. Integrating routing into your Layer 2 access network architecture is the next step—and it has at least four major benefits for the subscriber service network, including:
All these network architecture choices have direct business benefits that are sometimes as easy to quantify as 100 percent higher network capacity utilization or network redundancy where there was none in the past. Ethen Webinger, CTO of Acentek, spoke during ConneXions 2020 on how Acentek is leveraging the advanced routing capabilities of the AXOS platform and E9-2 ASM3001 to get their community connected to the most advanced broadband service.
What is a Subscriber Service?
Let’s start by defining a subscriber service by its two end points. One is the home gateway router, where the subscriber’s private home network connects to the service provider’s Layer 2 access network. At the other end of the subscriber service is the broadband network gateway (BNG) router, where the Ethernet connection transitions back to a connectionless IP flow bound for the wide, wild world of the internet
Between these two end points, the service—an IP flow—crosses over the Layer 2 access network, is aggregated by Layer 2 and Layer 3 switches, and finally terminates on the gateway router. Yes, the service offers a high-speed internet connection (that your subscribers want and need). But the service also makes your network reliable, operationally efficient, and secure for both you and your subscribers.
To achieve these objectives, we need to leverage the best of Layer 2 and Layer 3
The Right Way To Add Beneficial Routing To Your Access Network
Identifying the optimal architecture for the subscriber service network can be a complex task. Put the two gateway routers too far apart and subscribers will experience increased latency as they surf the web. Make the Layer 2 access network too big and it becomes susceptible to broadcast storms; too small and you become vulnerable to service outages when fiber cuts occur. Think of the subscriber service as nothing more than a simple connection and you open yourself up to cybersecurity threats and denial-of-service attacks.
When considered together, Layer 3 networking capabilities make Layer 2 access networks more reliable, efficient, and secure. The networking advantages and benefits of moving routing closer to the subscriber edge are clear and compelling. Calix solutions engineers and network consultants are ready to help you build a subscriber service delivery network that will simplify your business, excite your subscribers, and grow your value.
Your Recommended Action Plan
Senior Director, Services Marketing, Calix
The pandemic has taught everyone how much we need fast, reliable, broadband service in our homes. This need has been a boon for broadband businesses—but it also comes with challenges, especially for smaller service providers.
In the last few years, Ciello went “from an idea to 5,800 subscribers,” says its chief technology officer, Monroe Johnson. And, in the last year alone, Ciello experienced record 25 percent increase in subscriber growth, precipitated not only by the rise of people working and learning from home due to COVID-19, but also by an influx of new residents drawn to the unique beauty of the Valley and its access to affordable, reliable broadband.
To augment their technical team and get guidance on an array of topics to quickly help them simplify their network and scale for growth, Ciello turned to Calix Network Consulting.
All the Ways Calix Network Consulting Helped Ciello Offer Amazing Broadband Service
Calix Network Consulting Services worked with Ciello’s engineering team to:
E9-2 Provides the Ideal Platform to Let Rural Broadband Providers Build World Class Networks
“We learned about the E9-2 system at a Calix ConneXions and thought it would be ideal for our deployment because we are a rural broadband provider,” said Ernesto Villaba, network specialist for Ciello. The Calix network consultant worked closely with the Ciello team and started them on their journey of substantially transforming their network into a service-delivery powerhouse.
Together, they developed a plan to integrate Ciello’s existing E7-2 Intelligent Modular System deployment into the E9-2. This will allow them to scale with improved operational efficiency and position them to offer new services to their businesses and educational institutions. For example, Ciello is now able to respond definitively to requests for 10Gig services from schools in the Valley. “For once we are ahead of the demand from our subscribers! We are proactive and not playing catch up,” said Johnson.
Build a Better Network With Calix Network Consulting
Calix can help the smallest broadband service providers design and deploy a future proof, world class broadband network. “I would highly recommend electric cooperatives thinking of getting into this business—or, like us, those that have been in it for several years and need upgrades, fixes, or efficiencies—turn to Calix professional services,” said Johnson. “It's well worth the time and the money, and the outcomes are positive.”
Your Recommended Action Plan
More than 140 carriers are benefiting from OcularIP’s unique optimization of service analytics and reporting. Using OcularIP as a cornerstone of their FTTT cell tower backhaul and wholesale business, these carriers have realized a sizeable increase in company value. Now, with commercial services attaining similar valuations, OcularIP is once again a keystone of carrier success. Why?
This Customer Portal Drives Commercial Success
As OcularIP users have told us, their customer portals have proven to protect accounts, grow revenues, and enable the acquisition of new accounts—or, as we call it, the PGA program. These reasons are also why interexchange carriers, multiple-system operators, and SD-WAN carriers flaunt their portals.
Here are three ways your portal, powered by OcularIP, beats competitors’ offerings hands down, and fuels your revenue growth.
Get Extensive Analytics Reports and Service Analysis
Just because you limit what your clients see does not mean OcularIP limits what you see. Your organization can use OcularIP’s extensive analytics reports and service analysis. Due to its cloud-native architecture, you only buy what you need when you need it.
Schedule a live demo of OcularIP.
Calix Education Services is here to help you simplify your service provisioning experience and network capabilities with our new “Introduction to DPx” eLearning course in Calix Academy.
This course provides a basic overview of Calix DPx. Learn how DPx can bring your existing DOCSIS OSS together with a Calix E3-2 or E7-2 everyPON fiber network. Learn the high-level steps for turning up a DPx instance. Explore the command line interface environment and how to use show commands to view basic CPE data and view real-time logs and events.
Who Should Attend
This course is intended for anyone interested in managing Calix E3-2 and E7-2 AXOS everyPON networks using an existing DOCSIS environment, and others who may want to know more about the capabilities and functions of Calix DPx.
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