From Price Wars to Personas: How Home Telecom Became the Trusted Experience Provider

In this session, Home Telecom shares how it shifted from competing on price to building trust and loyalty through persona‑based plans, intentional customer engagement, and community‑driven experiences. By leveraging Calix data, CommandIQ, and targeted lifestyle campaigns, the team drove dramatic gains in multi‑gig adoption, upgrades, and recurring revenue. The story shows how finding your “pink box”—in Home Telecom’s case, SmartTown—can transform customer relationships and set a provider apart in a crowded market.