In this episode of Marketing Matters, Scott is joined by Amanda Weinstein, Director of Research at the Center on Rural Innovation (CORI), to discuss a groundbreaking study on the economic impact of broadband in rural communities. The conversation reveals how high broadband adoption drives entrepreneurship, business growth, higher incomes, and long-term economic resilience—especially in historically disadvantaged areas. Viewers will gain powerful insights into why community-focused broadband investment is a catalyst for sustainable rural prosperity.