In this episode of Marketing Matters, Scott sits down with Chris Lovell, Chief Operating Officer of CLtel, to explore how a 130‑year‑old, family‑owned broadband provider is leading a powerful, industry‑wide initiative to combat human trafficking. Learn how Operation iFAST is uniting ISPs, nonprofits, and law enforcement to train field teams, raise awareness, and create real community impact—proving that when companies lead with purpose, marketing truly matters.