In this episode of Marketing Matters, Scott sits down with Jeff Lovett, General Manager and CEO of French Broad EMC, to explore how a member-owned electric cooperative is delivering broadband as a true community service. Jeff shares how French Broad's local roots, SmartTown™ connectivity, and hands-on response during Hurricane Helene helped keep communities connected when it mattered most. The conversation highlights how trust, reliability, and community commitment can become the most powerful form of marketing.