In this episode of Marketing Matters, Scott sits down with Jeff Lovett, General Manager and CEO of French Broad EMC, to explore how a member‑owned electric cooperative is delivering broadband as a true community service. Jeff shares how French Broad’s local roots, SmartTown connectivity, and hands‑on response during Hurricane Helene helped keep communities connected when it mattered most. The conversation highlights how trust, reliability, and community commitment can become the most powerful form of marketing.