Marketing Matters: How Consumer Giants Are Quietly Disrupting the Broadband Market

In the inaugural episode of Marketing Matters, Scott Neuman sits down with Andy Berg, Director of Competitive Market Intelligence, to unpack the evolving threats facing rural broadband providers. They explore how consumer giants like Amazon are steadily building capabilities to enter the broadband space—and why local providers’ community roots remain their strongest competitive advantage. The conversation sets the stage for what broadband leaders need to watch now and act on next.