Taking Broadband for a Ride: Serving Rural Mississippi with Purpose

In Tupelo, Mississippi—the birthplace of Elvis and rural electrification—Scott Hendricks, CEO of Tom Bibby Electric, shares why bringing broadband to underserved communities is a modern extension of the cooperative mission to serve the last mile. Through a partnership with Calix, the co-op delivers reliable, secure connectivity that supports education, healthcare, and economic growth while preserving the values of service, trust, and community. This episode shows how broadband, like electricity before it, is transforming rural life and opening new opportunities for future generations.