Power Your Playbook: Value-Based Offers That Win and Why You Must Leave What’s Safe Behind

In this video clip from our ConneXions 2025 session, “Power Your Playbook: Value-Based Offers That Win,” Tara Young and Manny Arguez from Calix speak with Ellie Wright from Home Telecom about the big journey to meet shifting customer expectations. While the easy thing is to stay in the village and rely on speed and price, the alternative is to venture into the world of differentiation with value-based offers. Home Telecom’s rapid growth brought new competition, and price was a “race that we didn’t want to win.” This pivot brought big results, such as a 15 percent ARPU growth, 12 percent uptick in 2 gig packages, and 840 new persona offers sold in six months.

Ready to venture out of the village and shift to selling value, not speed? Schedule a SmartHome consult today.