Effectively Evaluating Your SMB Marketing Opportunity Using Customer Feedback To Beat Large Providers

In this video clip from our ConneXions 2025 session, “Effectively Evaluating Your SMB Marketing Opportunity,” Brad Wiertel from VNET Fiber and Leo Carlson from Norvado discuss how they used customer feedback to determine the right new offering with Calix SmartBiz™. By deeply understanding their addressable market and customer needs, both leaders could compete against large providers like Spectrum that offer rival business solutions.  

Ready to expand beyond residential and into the commercial market? Schedule a SmartBiz consult today.