Customer Engagement

Gina Shuler
Vice President of Marketing
Home Telecom

Bridget Watkins
Area Vice President, Success and Business Transformation
Calix

Recognizing the importance of trust and loyalty, Home Telecom shifted their focus from competing on price to enhancing customer experience. Home Telecom integrated CommandIQ, ProtectIQ, and ExperienceIQ into plans, empowering customers with advanced app features, security, and personalized broadband experiences. The SmartTown initiative deployed Wi-Fi access points across public spaces, creating seamless community connectivity and becoming Home Telecom’s signature differentiator. These innovations have driven customer engagement, rapid growth, and established Home Telecom as a trusted leader in their market.