Connected Nation: Broadband Success Depends on Loyalty

Jessica Denson of Connected Nation highlights how Teresa McGaughey VP Global Field and Partner Marketing at Calix explains that broadband providers can no longer rely on faster speeds alone to stay competitive. Instead, service providers are prioritizing customer experience, subscriber retention, and smarter operations by leveraging AI-driven platforms, automation, and targeted marketing. McGaughey notes that providers are focused on improving operational efficiency, reducing churn, and delivering more personalized experiences that strengthen long-term customer loyalty while enabling sustainable business growth.