Sep 26, 2018
A Service Provider’s Perspective: Midwest Energy & Communications Increases Revenue & Improves ROI through on Data-Driven Marketing
Midwest Energy & Communications is no stranger to pushing boundaries to continuously evolve their services and operations. With a data-driven approach to their marketing, they are seeing amazing improvements in both subscriber experience and business results, like a 23% improvement in annual revenue. Join Candy Riem, V.P. Marketing & Member Solutions at Midwest, to discover strategies for:
- Shifting away from traditional service provider marketing, and overcoming challenges
- Increasing annual revenue and ARPU based on subscriber insights
- Designing campaigns and offers to improve subscriber experience