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A Service Provider’s Perspective: Midwest Energy & Communications Increases Revenue & Improves ROI through on Data-Driven Marketing

Wednesday, September 26, 2018

11:00 AM - 12:00 PM PDT

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Midwest Energy & Communications is no stranger to pushing boundaries to continuously evolve their services and operations. With a data-driven approach to their marketing, they are seeing amazing improvements in both subscriber experience and business results, like a 23% improvement in annual revenue. Join Candy Riem, V.P. Marketing & Member Solutions at Midwest, to discover strategies for:

  • Shifting away from traditional service provider marketing, and overcoming challenges
  • Increasing annual revenue and ARPU based on subscriber insights
  • Designing campaigns and offers to improve subscriber experience