Expanding Customer Relationships Beyond Communications Services

Communications service providers are engaged in an escalating battle for ownership of the consumer. As this battle intensifies, it's clear that voice, Internet access, and video are rapidly becoming irreversibly converged into integrated information, communication, and entertainment service businesses. As a result, service providers are looking to Internet Protocol Television (IPTV) as a key weapon, both in terms of defending their existing voice and data relationships, as well as expanding into new, high-value services—from traditional broadcast TV to unique forms of interactive entertainment including over-the-top video and advanced multi-screen applications. The explosive growth in consumption of streaming over-the-top video, delivered to an expanding array of mobile, next generation multimedia consumer devices, adds additional elements to this emerging video model.

More than just an incremental service offering, IPTV is evolving into the central platform from which to provide a managed, high quality video services offering. The term most frequently used to describe such a model is "cloud based." It's important to acknowledge that "the cloud" is much more than a simple bundle of hosted services. It's a mature business model that perfectly complements the competitive advantages wielded by 21st-century communications service providers:

  • Highly available networking infrastructure
  • Real-time, scalable operations - hundreds of millions served
  • Long standing, trusted client relationships
  • 24/7 customer service heritage
  • Five nines reliability, vs. "best effort" pure Internet delivery

This consolidated, reliable multimedia service model establishes the foundation on which all future services and customer relationships will be built.

Calix is the industry leader in North American IPTV and RF return video deployments, with more than 400 service providers delivering revenue-generating video services with Calix solutions. Calix B-, C-, and E-Series platforms provide broad scalability for video transport and service delivery, regardless of which technology is deployed – ADSL2+, bonded ADSL2+, VDSL2, GPON, or Active Ethernet.

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