--Tom Metcalfe, Digital Media Specialist,
Located in central Montana, Triangle Communications (Triangle) delivers high-speed Internet, voice, and mobile telephone services to over 11,000 subscribers across a territory of over 23,000 square miles. With this expansive area and a dynamically changing government support model, Triangle saw that effective and targeted marketing campaigns could help the cooperative drive new revenue and allow its business to thrive. Triangle utilized Calix Marketing Cloud to better understand the trends in its subscribers’ online behaviors. By utilizing the power of subscriber insights highlighted in Calix Marketing Cloud, Triangle was able to create custom marketing experiences that its members could relate to.
Learn more about Triangle’s success with targeted marketing campaigns, including its staggering social media engagement growth, and its outlook on the smart home opportunity in the years ahead.
Hear directly from the marketing team at Triangle as they highlight their new data-driven approach to marketing that has resulted in massive savings and impressive campaign conversion rates across a variety of marketing mediums.
With a proven marketing approach in place, Triangle is looking at what’s next for its business, as Bethany Chinadle shares her excitement and considerations for future smart home service offerings.