Calix Marketing Cloud R22.4 Release Notes
As an integral part of the Revenue EDGE solution > EDGE Insights offering, Calix Marketing Cloud provides targeted, on-demand analytics and intelligence based on subscriber segmentation. Calix Marketing Cloud enables broadband service providers (BSPs) to identify Marketing Qualified Leads (MQLs) to drive marketing campaigns that may immediately increase ARPU, increase retention, and deliver an unmatched subscriber experience, all while delivering a compelling return on investment on their marketing dollars. Further, the upsell features help BSPs to identify the most strategic geographies or demographics in which to invest their marketing dollars (i.e., gamers or streaming video subscribers in a specific community).
For complete information about Calix Marketing Cloud and its features and benefits, see the Overview topic in the Help guide.
This document constitutes the release notes for Calix Marketing Cloud R22.4 and provides information regarding new features and enhancements as well as resolved and open issues for Calix Marketing Cloud.
For more information on using Calix Cloud products, refer to Help documentation available in the My Calix Documentation Library.
New with R22.4, Calix Marketing Cloud Plus is an entitlement that extends Marketing Cloud's capabilities with the addition of third-party demographic and psychographic data, enabling new subscriber acquisition, subscriber and prospect insights, and data enrichment.
Calix is pleased to offer the following new features and enhancements in the R22.4 release:
Feature Category |
New Feature/Enhancement |
Benefits Overview |
Subscriber Acquisition
|
Micro-geographic subscriber targeting |
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Enriched subscriber insights |
|
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Prospect insights |
|
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Enhanced EDGE suites insights |
|
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Acquisition segments |
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Calix is pleased to offer the following new features and enhancements in the R22.4 release:
Feature Category |
New Feature/Enhancement |
Benefits Overview |
Explore Data |
EDGE Suites support for Bark |
|
The following issues are resolved in this release:
The following are known open issues in this release:
Calix Marketing Cloud Help - For current information on using Calix Marketing Cloud features, see the Calix Marketing Cloud Help.
Calix Marketing Cloud Implementation Guide - For information on implementing Calix Marketing Cloud, please see the Calix Cloud: Marketing Cloud Implementation Guide.
Calix Community Discussions and Articles - For more information on new features/enhancements in this and other recent software releases, check out the discussions and articles for Calix Marketing Cloud in the Calix Community.
Using Calix Cloud requires the following minimum client software:
Platform |
Requirements |
Web Browser |
Note: Internet Explorer is not supported on the Calix Cloud Platform. |
Web: My Calix
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