About Calix Marketing Cloud

As an integral part of the Revenue EDGE solution > EDGE Insights offering, Calix Marketing Cloud provides targeted, on-demand analytics and intelligence based on subscriber segmentation. Calix Marketing Cloud enables broadband service providers (BSPs) to identify Marketing Qualified Leads (MQLs) to drive marketing campaigns that may immediately increase ARPU, increase retention, and deliver an unmatched subscriber experience, all while delivering a compelling return on investment on their marketing dollars. Further, the upsell features help BSPs to identify the most strategic geographies or demographics in which to invest their marketing dollars (i.e., gamers or streaming video subscribers in a specific community).

For complete information about Calix Marketing Cloud and its features and benefits, see the Overview topic in the Help guide.

About this Document

This document constitutes the release notes for Calix Marketing Cloud R22.4 and provides information regarding new features and enhancements as well as resolved and open issues for Calix Marketing Cloud.

For more information on using Calix Cloud products, refer to Help documentation available in the My Calix Documentation Library.

Calix Marketing Cloud Plus: New Features and Enhancements

New with R22.4, Calix Marketing Cloud Plus is an entitlement that extends Marketing Cloud's capabilities with the addition of third-party demographic and psychographic data, enabling new subscriber acquisition, subscriber and prospect insights, and data enrichment.

Calix is pleased to offer the following new features and enhancements in the R22.4 release:

Feature Category

New Feature/Enhancement

Benefits Overview

Subscriber Acquisition



Micro-geographic subscriber targeting

  • Ability to define micro-geographic service areas by ZIP or ZIP+4 code
  • Plan service expansions with micro-geographic data filtering and insights for subscribers and non-subscribers
  • Find and acquire new subscribers in existing service areas

Enriched subscriber insights

  • Demographic and psychographic data provide insights into the lifestyle, shopping, financial, and technology usage habits of every household in the United States (all 50 states, no US territories)
  • Ability to filter data, view insights, and create segments for subscribers and non-subscribers based on demographic characteristics
  • Craft targeted campaigns for specific segments with detailed audience profiles based on socioeconomic status, financial habits, and technology usage habits

Prospect insights

  • Explore Data > Prospects dashboard - Provides insights, data filtering, and segment definition for non-subscribers
  • Ability to define non-subscriber segments by demographic characteristics, ZIP/ZIP+4 code, and Affordable Connectivity Program (ACP) status

Enhanced EDGE suites insights

  • Provides insights, data filtering, and adoption trends for new managed service offerings including Bark, Arlo Secure, and Servify
  • Engage subscribers with relevant offers to grow adoption of managed services
  • Accelerate Bark adoption - Filter specifically for households with children to identify potential Bark upsell opportunities

Acquisition segments

  • Simplify subscriber acquisition with prospect recommendations based on the data usage habits of subscribers within a BSP's service area
  • Ability to create and deploy Acquisition prospect segments to marketing channels (HubSpot, Constant Contact, Mailchimp, Facebook)

Calix Marketing Cloud: New Features and Enhancements

Calix is pleased to offer the following new features and enhancements in the R22.4 release:

Feature Category

New Feature/Enhancement

Benefits Overview

Explore Data

EDGE Suites support for Bark

  • Ability to filter specifically for Bark subscribers and track Bark adoption

Resolved Issues

The following issues are resolved in this release:

Notes, Constraints, and Considerations

Open Issues

The following are known open issues in this release:

Additional Resources

Calix Marketing Cloud Help - For current information on using Calix Marketing Cloud features, see the Calix Marketing Cloud Help.

Calix Marketing Cloud Implementation Guide - For information on implementing Calix Marketing Cloud, please see the Calix Cloud: Marketing Cloud Implementation Guide.

Calix Community Discussions and Articles - For more information on new features/enhancements in this and other recent software releases, check out the discussions and articles for Calix Marketing Cloud in the Calix Community.

Operational Information

Client System Requirements for Calix Cloud

Using Calix Cloud requires the following minimum client software:



Web Browser

  • Chrome v100.0.4896.88 or above
  • Firefox 96.0 or above

Note: Internet Explorer is not supported on the Calix Cloud Platform.

Calix Technical Support

Web: My Calix

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